The other night, I was on YouTube looking at concert footage (I miss concerts!), and in my list of recommended videos were a few of the recorded testimonials we have on our company YouTube page. These are short (30 seconds to a minute and a half) recorded testimonials from real clients, all over the United States, and there… Read More »
The classifications we use to describe businesses bothers me sometimes. For example, the Small Business Administration generally considers businesses with less than 500 people a “small business”. Fair enough, but does anyone really think a 450-person company is small? I sure don’t. I also talk to many small business owners who feel the same way – they go… Read More »
My last post mentioned a new type of equipment financing customer we are seeing: the company that used to pay cash for everything who is now starting to finance equipment purchases. And they are doing this to keep their own money safely in the bank while they make monthly payments on equipment. So now, I will ask once… Read More »
As I write this, we’re right in the middle of the COVID-19… crisis? Situation? Quarantine? Whatever you want to call it, we’re all living it. Predictably, a lot of business activity has paused. With many businesses forced to shut down for a few weeks, it’s only normal that some companies put expansion or improvements on hold for a… Read More »
In my previous post, I discussed how easy offering financing was for equipment sellers, and how it was literally plug and play. Then I talked about being proactive about it. In this post, I’ll go one step further and discuss a few ideas on how you can be proactive about offering financing to B2B customers. None of these… Read More »