Tag Archives: Crest Capital

Two Extremes of Business Communication

I have a lot of equipment financing clients that I’ve known for years. Whenever we discuss business, the conversation usually starts with personal stuff, how’s the family, how are things going, etc.  I conversed with two last week, and it struck me how different they are in communication preferences. Client one, who we’ll call John, is old school.… Read More »

The Sound of Small Business USA

The other night, I was on YouTube looking at concert footage (I miss concerts!), and in my list of recommended videos were a few of the recorded testimonials we have on our company YouTube page. These are short (30 seconds to a minute and a half) recorded testimonials from real clients, all over the United States, and there… Read More »