I posted earlier this year a few things about “equipment financing as marketing”, “captive financing”, and other “manufacturer-based” equipment financing posts. The general theme of these posts was that offering financing on equipment was a good sales tool, and the choice of equipment financing partners mattered. So let’s say you want to get on board, and choose an… Read More »
Ok, you have this nagging feeling that maybe things aren’t all that rosy with your equipment financing partner. Sales have been soft the last two years across the board, but still, something isn’t right. You just know it. And it’s starting to affect your bottom line, so something needs to be done. Here are a few warning signs… Read More »
I recently talked about “captive financing” and how many companies are turning to equipment financing companies instead. Today, I’m going to stay on that same general theme, but instead talk about when you already have an equipment financing partner. Let’s say you have an equipment financing company that you partner with. For years, it’s been a cozy, mutually… Read More »
Do you know what captive financing is? I can tell you what it’s not – it’s not taking finance payments on a kidnapping ransom (admittedly, that was a lame joke, but us equipment finance guys aren’t know for our quick wit… still, not bad for two seconds of thought!) Anyway, Captive Financing is when a company – say… Read More »
In my recent “passive vs. proactive equipment financing” post, I wrote the following: In fact, offering a monthly payment in option can be a HUGE edge in regards to marketing and sales. Especially here in 2010, where every dollar counts. So let’s use this post to expand on that a little. Although I am an equipment financing nerd… Read More »