I’ve talked before about how offering credit / equipment financing can actually be a form of marketing, and I’d like to return to that today. Because today, with the economy fairly stagnant, offering equipment leases / payment terms might very well set you above your competition. Let me tell you a quick story. When I was a kid,… Read More »
With the title Equipment Financing Approval – by the numbers you might think I’m going to give industry approval ratings in terms of equipment financing deals (which, by the way, are higher than our president’s approval ratings!) But I’m not – in fact, as an overall number, the amount of businesses accepted is not very useful (there are… Read More »
In previous posts, I discussed several types of “vendor – lender” business relationships (essentially, that’s the relationship between an equipment financing / equipment leasing company like mine, and our customers, the equipment manufacturers and distributors.) We already went over Referral Programs and Private Label Programs, and today, we’ll talk about the next level of the vendor-lender relationship: Vendor… Read More »
Awhile back, I mentioned 4 different types of equipment financing relationships between vendors and lenders. Let’s continue forward on that these and look at the second type of vendor/lender equipment financing agreement – Private Label Programs. Private label programs are one step beyond the “equipment financing provided by X” referral programs I had written about earlier. With a… Read More »
Continuing our journey into the different types of vendor/lender equipment financing relationships, let’s take a look at the first one I mentioned earlier: Referral Programs. A simple Referral Program is easily the most popular equipment financing relationship between a vendor (aka, the manufacturer / distributor / etc) and the equipment financing company (that would be me). Here’s how… Read More »