I’ve mentioned that offering financing through a third-party can provide a big boost in sales for equipment sellers. I talked about how salespeople liked it, and consider offering a payment option a powerful part of any “close”. But why wait for the close? Why not let the customer know right from the beginning that monthly payments are available?… Read More »

I just had a tree removed from my yard yesterday. And, while the crew was working, I chatted with the owner of the company a little bit. The story he told me about how he started and grew made for a perfect post here. So let’s talk about financing tree removal equipment / leasing bucket trucks (or boom… Read More »

Now that I’ve discussed Section 179, and also made a (wrong) Superbowl prediction, it’s time to get back to my “why financing <business asset> matters”. Because I do think it’s important to discuss these particular pieces of equipment and industries. Office furniture financing is something that is often overlooked, but it shouldn’t be. The reason it gets overlooked… Read More »

There’s a different feeling about Section 179 here in 2016. It’s a feeling of relief, confidence, and maybe even a little less urgency than previous years. This is because of the big news that came down a little over a month ago. As I’m sure you heard, Section 179 was raised essentially retroactively for 2015 to $500,000 in… Read More »

Ok, you talked me into it. One more post on “financing partner objections”. But it’s not really an objection – it’s a benefit. And that’s the close. If you are an equipment manufacturer or reseller, and you aren’t offering some kind of financing, I want you to do something. I want you to call in your salespeople for… Read More »