In my previous post, I discussed how easy offering financing was for equipment sellers, and how it was literally plug and play. Then I talked about being proactive about it. In this post, I’ll go one step further and discuss a few ideas on how you can be proactive about offering financing to B2B customers. None of these… Read More »
Do you know what captive financing is? I can tell you what it’s not – it’s not taking finance payments on a kidnapping ransom (admittedly, that was a lame joke, but us equipment finance guys aren’t know for our quick wit… still, not bad for two seconds of thought!) Anyway, Captive Financing is when a company – say… Read More »
I mentioned earlier that I wanted to start talking about the vendor side of the equipment financing equation. And there’s no better place to begin than to distinguish the difference between “Passive” vs. “Proactive” in terms of equipment financing. Actually, the terms passive and proactive really don’t pertain to the equipment financing itself – they pertain more to… Read More »