Offering credit on your website is pretty easy

I was talking to one of our salespeople (Ronda) the other day, and she told me that one of her prospects didn’t even want to talk about offering credit because he thought it would be “too complicated”. I was partially surprised, because since I work for an equipment financing company, I know how simple it can be. But… Read More »

theLeaseGuy

Section 179 – it’s getting late

I know I talk about Section 179 quite often, but now it takes on a little more significance, because the year is almost over. If you’ve read this blog at all over the years, you know Section 179 is a year to year thing, ending on midnight, December 31. When that clock strikes 12, your equipment must have… Read More »

theLeaseGuy

Vender-Lender Equipment Financing Relationships – Captive Programs

Ok, in our little vendor / lender equipment financing relationship series, we’ve come to the final one – captive programs. If you recall, the first three were Referral Programs, Private Label Programs, and Vendor Recourse programs. Also, if you’ve been following along, you’ll also notice they all have an increasing amount of vendor responsibility and risk. A referral… Read More »

theLeaseGuy

Credit = Sales. Never forget that.

I’ve talked before about how offering credit / equipment financing can actually be a form of marketing, and I’d like to return to that today. Because today, with the economy fairly stagnant, offering equipment leases / payment terms might very well set you above your competition. Let me tell you a quick story. When I was a kid,… Read More »

theLeaseGuy