I just read a recent post on another blog about how Section 179 was leveraged in the copy machine sales business.
Special thanks reminding me of Section 179 in the IRS Tax Code and how it creates “urgency”. I’ll use his quote here. “Time is limited as the asset must be placed in service by the end of the year. Your customer can capture this deduction under a dollar out lease thus getting a sizable reduction in tax liability for 2007 without any money out of their pocket”.
This essentially means “buy something now” to get the tax break.
There are many small business owners who either forget (or are unaware of) the advantages of IRS Section 179. Our job is to remind them of this special tax advantage at this time of year. Personally, I will use this close to give my customers a sense of urgency to buy before the end of the year.