Ok, in my last few posts, I talked about how equipment financing companies tend to advertise their “biggest” name clients, but in reality, most of their customers are fairly small businesses. But that begs the question – just how big is a small business? What size business is it? Is it two people, ten people, 100 people? Or… Read More »
Ok, last time out I talked about Equipment Financing companies advertising that they do business with all kinds of large clients. And then I stated that most equipment financing and equipment leasing deals come from small to medium sized businesses. Well, here I’m going to open the curtain a bit and show you the basic details of a… Read More »
One thing I always pay attention to is equipment financing companies and their websites / marketing (both my own company’s website and the competition.) And you know, I’ve noticed a funny thing: unless my company is alone on an island, it would seem that everybody else only finances equipment for big companies. Really, looking on some competitor websites,… Read More »
My last post talked about how the world has changed in terms of not just how we use credit, but how easy it has become for anyone to offer credit. I used credit card acceptance as an example of a small service (like a local ad agency) giving their customers the ability to pay via credit. Now I… Read More »
One thing that I really like about the internet is how easy it makes doing business (and offering equipment financing). Allow me a quick story to demonstrate this: Years and years ago, a friend of mine started an advertising business. Basically, he wanted to be a “small town ad agency” helping Mom and Pop businesses advertise. And… Read More »