Tag Archives: vendor program

Using Equipment Financing to Sell More Equipment

One thing that’s always interested me is using equipment financing to help close sales. I see this up close, because besides offering financing directly to end users, my company also works with equipment manufacturers and distributors, providing financing to their customers (so when you look to buy a new widget and see “financing offered” on the manufacturer’s website,… Read More »

Credit = Sales. Never forget that.

I’ve talked before about how offering credit / equipment financing can actually be a form of marketing, and I’d like to return to that today. Because today, with the economy fairly stagnant, offering equipment leases / payment terms might very well set you above your competition. Let me tell you a quick story. When I was a kid,… Read More »